https://dankellycd.cargo.site Reel Thu, 31 Mar 2022 15:59:52 +0000 https://dankellycd.cargo.site en https://dankellycd.cargo.site/Home-Page Sun, 03 Feb 2019 08:51:15 +0000 Reel https://dankellycd.cargo.site/Home-Page Go ahead. Snoop around... https://dankellycd.cargo.site/Paramount Mon, 11 Oct 2021 02:07:27 +0000 Reel https://dankellycd.cargo.site/Paramount A mountain of entertainment.In 2021, ViacomCBS launched their streaming service, Paramount+. But with the streaming wars well underway, they needed to announce their arrival with something more than the category-standard montage film. They needed a big brand campaign that would set Paramount+ apart from the Netflixes, Hulus, and Disneys of the world. So, we went big. Like, 30,000-feet big. And turned the iconic Paramount logo into a literal mountain, where the biggest names in entertainment lived. A frigid cinematic universe called ‘A Mountain of Entertainment,’ inhabited by all the characters from their library. This would have been an ambitious project in normal times, but the fact that we did this all during a global pandemic made it downright ludicrious. Luckily we had a client that was just as crazy as us. The bold move paid off. Paramount+ became the fastest growing brand amongst millennials, outpacing every other streaming service, every cryptocurrency, and even Moderna and Pfizer. The following films launched during the Super Bowl, with our expedition crew reaching the peak during the peak moment in advertising. *Just for context, every character in this entire series was shot individually and comped together. I get stress hives just thinking about it. https://dankellycd.cargo.site/Paramount-2-0 Thu, 31 Mar 2022 15:59:52 +0000 Reel https://dankellycd.cargo.site/Paramount-2-0 “We live here now, isn’t it glorious?” &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;-Sir Patrick Stewart Once we introduced the world to this new streaming service, we set out to reinforce that Paramount Mountain is where the best entertainment lives. So, in year two, we brought together even more characters, to reside permanently on the Mountain of Entertainment and explore its many sides. By pivoting from an expedition in year one to this being their home in year two, we future-proofed the concept, allowing us to continue to expand the campaign for years to come.&nbsp; https://dankellycd.cargo.site/IHOP Sun, 03 Feb 2019 22:15:36 +0000 Reel https://dankellycd.cargo.site/IHOP Pancakes, pancakes, pancakes. Those are the three most important things to IHOP. And so, we made it their tagline. Not just because it sounded like a hungry toddler banging silverware on the table, but because it allowed us to stick a butter knife in the ground and claim what we stood for. This campaign kicked open the door to a delightfully childish, eccentric universe for the brand to play in. A place where we don’t just flip pancakes, we flip expectations. Below are a stack of some of my favorites.&nbsp; https://dankellycd.cargo.site/IHOb Sun, 03 Feb 2019 21:46:19 +0000 Reel https://dankellycd.cargo.site/IHOb We flipped a letter and the internet flipped. How do you get the world to care about burgers from a pancake house? With a healthy dose of planned controversy. To make people care about IHOP’s new burgers, even a little bit, we knew we had to do something drastic. So, we decided to awaken the country’s latent love for the brand by attacking something they held sacred.&nbsp;We pretended to change our name.&nbsp; Introducing our new Pancakes. After the IHOb stunt, thousands of people told us to stay in our lane and “stick to pancakes.” So, we returned to the scene of the burger crime a year later and trolled all our haters...with a smile as big as our logo’s. https://dankellycd.cargo.site/IHOPS Wed, 06 Oct 2021 03:07:22 +0000 Reel https://dankellycd.cargo.site/IHOPS Beer, beer, beer.When you have a name like IHOP, it’s only a matter of time until you come up with a glorious play-on-words like IHOPS. And then you relentlessly pressure your client to let you make said idea...so you can later toast each other with that idea. Below are a series of videos we made downstairs at Droga for the launch of IHOPS. There’s even a BTS video that my friend, Alison Grasso, put together about the process of how we made the actual pancake beer with Keegan Ales.&nbsp; https://dankellycd.cargo.site/Pancizza Sun, 10 Oct 2021 23:58:21 +0000 Reel https://dankellycd.cargo.site/Pancizza Move it, pizza. There’s a new circle food in town.National Pizza Day is a day when people think about pizza, not pancakes (dumb). So, we decided to steal the circle-food conversation by inventing the Pancizza. A pizza-sized pancake from IHOP. It’s hot, it’s fluffy, and it’ll blow your mouth’s mind. https://dankellycd.cargo.site/Clubhouse Thu, 31 Mar 2022 14:55:24 +0000 Reel https://dankellycd.cargo.site/Clubhouse We let the bacon speak for itself.&nbsp; IHOP reimagined bacon with a bigger, thicker bacon called Steakhouse Premium Bacon. So, we reimagined how to launch it. Like bacon, we decided to seduce the senses, but instead of using sight and smell to promote it like everyone else, we opted to make people’s mouths water through their ears. That’s right, we turned to the audio-only platform, Clubhouse, and let this new bacon speak for itself...for eight sizzling hours. “Bacon Sounds Delicious” grew to become the largest Clubhouse Room in the country. Users spent an average of five minutes listening to the savory, hickory-smoked, sizzling sounds of IHOP’s new bacon. With a combined total of 655 hours listened, we far surpassed our frequency numbers with a traditional campaign and reached 75 million users on social media with another 120 million through earned PR. Not only was ‘Bacon Sounds Delicious’ the first of its kind to both launch a new product and experiment on a new platform, but doing both at the same time garnered $1.11 million in advertising value. https://dankellycd.cargo.site/Sprint-Twice-the-Price Mon, 11 Oct 2021 02:01:19 +0000 Reel https://dankellycd.cargo.site/Sprint-Twice-the-Price Why pay less when you could pay more? Verizon makes people pay twice as much for their unlimited plan. Which is dumb. So we opened up an equally dumb store to show just how ridiculous it is to pay twice as much. The store opened up in Queens, NY, and we made a commercial to announce our arrival. <img width="2000" height="1372" width_o="2000" height_o="1372" data-src="https://freight.cargo.site/t/original/i/8a7dbd58c8eb9946be4f300bfc49cd63c51050fed0a869ed193d999ccdba8df8/twiceThePrice-04818.jpg" data-mid="121474055" border="0" src="https://freight.cargo.site/w/1000/i/8a7dbd58c8eb9946be4f300bfc49cd63c51050fed0a869ed193d999ccdba8df8/twiceThePrice-04818.jpg" /> <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/de2ecb37c2c70dd44d8f4b6b3a69428804a86fdcc9de813942bdd830f7cdd6b5/twiceThePrice-05062.jpg" data-mid="121474048" border="0" src="https://freight.cargo.site/w/1000/i/de2ecb37c2c70dd44d8f4b6b3a69428804a86fdcc9de813942bdd830f7cdd6b5/twiceThePrice-05062.jpg" /><img width="2500" height="1678" width_o="2500" height_o="1678" data-src="https://freight.cargo.site/t/original/i/93d7db55efbac6af7135a817f8dcf38269754b81d04eba585a58c2131bed7756/ttps_BIG.gif" data-mid="121474194" border="0" src="https://freight.cargo.site/w/1000/i/93d7db55efbac6af7135a817f8dcf38269754b81d04eba585a58c2131bed7756/ttps_BIG.gif" /> https://dankellycd.cargo.site/Sprint-Super-Bowl Sat, 04 Feb 2017 23:58:29 +0000 Reel https://dankellycd.cargo.site/Sprint-Super-Bowl Well kids, daddy’s dead... Turns out, you don’t have to fake your own death to get out of a Verizon contract. You can just switch to Sprint. Which is helpful to know.